plus 3, NASCAR well represented among Rolex 24 drivers - NASCAR

NASCAR well represented among Rolex 24 drivers - NASCAR
Rolex - The Highly Anticipated Weekend Draws Closer - PRLog (free press release)
Study is mission to steam roll a bridge - News-Bulletin
Scorsese and friends race to save film classics from destruction - CNN

NASCAR well represented among Rolex 24 drivers - NASCAR

Posted: 27 Jan 2010 10:20 PM PST

DAYTONA BEACH, Fla. -- Champions from NASCAR, Grand-Am, IndyCar and international motorsports headline a star-studded lineup for the 48th running of the Rolex 24, set for this weekend at Daytona International Speedway.

The event kicks off the 2010 Grand-Am Rolex Sports Car Series -- and the international motorsports schedule -- when the green flag waves at 3:30 p.m. ET Saturday.

Live SPEED coverage begins at 3 p.m. and runs through 10 p.m., and resumes from 7 a.m.-4 p.m. Sunday.

Champion-packed Daytona Prototype lineups from GAINSCO/Bob Stallings Racing, TELMEX/Target Chip Ganassi Racing with Felix Sabates, SunTrust Racing, Michael Shank Racing, Spirit of Daytona Racing, Crown Royal/NGN Motorsports, Krohn Racing and Doran Racing will challenge the defending champion Brumos Racing team, led by five-time Rolex 24 winner Hurley Haywood in what he has announced as his final race at Daytona.

TRG -- 1-2 finishers in GT in last year's Rolex 24 -- brings a five-car lineup to lead that class, with challengers coming from Stevenson Motorsports, SpeedSource, Dempsey Racing, Team Sahlen, Alex Job Racing and Godstone Ranch Motorsports.

"I couldn't believe how big it was winning the Rolex 24," said David Donohue, who won the 2009 event with Darren Law, Buddy Rice and Antonio Garcia for Brumos Racing. "We've enjoyed our year of being Rolex 24 champs, and we hate to see it end. The whole team knows what we have to do, and we fully intend to repeat."

Donohue and Law will co-drive the No. 59 Brumos Porsche Riley this weekend, joined by Butch Leitzinger, Raphael Matos and Hurley Haywood.

"This will be my first race in the No. 59, and also the first time I've ever been in the same car with Hurley," Donohue said. "That's extra special for me, because of the meaning and history of the No. 59 for Brumos, and because Hurley has been my friend for almost 20 years."

Haywood is the leading winner in the history of the event, following up his 1973 triumph with victories in '75, '77, '79 and '91 in addition to winning his class in '72.

"There is so much hype about this being my last race and there are a lot of emotions running through my mind, but racing has many ups and downs," said Haywood, who won the 2009 Rolex Series season finale at Homestead for Brumos.

"The smallest thing can knock out the best efforts. Regardless of this week's outcome, I've won this race before and can go out with my head held high. But it would be terrific to end a 40-year career by getting that sixth victory at Daytona."

Donohue took last year's checkered flag only .167 seconds ahead of Juan Montoya. The 2007 and '08 winner returns in the No. 02 Ganassi BMW Riley, joined by fellow Indianapolis 500 winners Scott Dixon and Dario Franchitti and Sprint Cup Series driver Jamie McMurray. Three-time Rolex 24 winner Scott Pruett will be joined in the team's No. 01 BMW Riley by Memo Rojas, Max Papis and Justin Wilson.

Alex Gurney and Jon Fogarty won the Dayonta Prototype title for Stallings in 2007 and '09, but are still looking for their first Rolex 24 triumph in the No. 99 Chevrolet Riley co-driven by four-time Cup Series champion Jimmie Johnson and Champ Car titlist Jimmy Vasser.

SunTrust Racing's Max Angelelli was fastest in January's Roar Before the Rolex 24 testing in the No. 10 Ford Dallara he will co-drive with two-time Rolex 24 winner Wayne Taylor, Ricky Taylor and Pedro Lamy. Wayne Taylor won the event in 1996 and co-drove with Angelelli in 2005.

Michael Shank Racing has a pair of Ford-powered Rileys. Former Rolex 24 pole winner Ozz Negri is joined by John Pew, Mark Wilkins and Burt Frisselle in the No. 60, with Michael Valiante, A.J. Allmendinger, Mark Patterson and Brian Frisselle sharing the No. 6.

Rice and Garcia will seek their second consecutive Rolex 24 victory in the No. 90 Spirit of Daytona Racing Porsche Coyote, joined by NASCAR's Paul Menard.

Christophe Bouchut -- the 1995 Rolex 24 winner -- and Scott Tucker are entered in both Crown Royal/NGN Motorsports entries. Four-time Champ Car titlist Sebastien Boudais, Sascha Maassen and 2005 Rolex 24 winner Emmanuel Collard are in the No. 55 BWM Riley, with Ryan Hunter-Reay, Lucas Luhr and Richard Westbrook in the No. 95.

Krohn Racing's No. 75 Ford Lola will be driven by Nic Jonsson, Ricardo Zonta, Tracy Krohn and NASCAR's Colin Braun, while Sunoco Rolex 24 Driver Challenge winner Derek Johnston joins Memo Gidley, Fabrizio Gollin and Brad Jaeger in Doran Racing's No. 77 Ford Dallara.

A pair of new Daytona Prototype teams will debut in the event. Joao Barbosa, Terry Borcheller, Ryan Dalziel and Mike Rockenfeller co-drive the No. 9 Action Express Racing Porsche Riley, while Mike Forest, Bill Lester and Don von Moltke share the No. 7 Starworks Motorsport BMW Riley.

Kevin Buckler's TRG has three GT class triumphs in the Rolex 24 -- including overall honors in 2003 -- and will have a contingent of five Porsches in a bid to add to the team's honors. Two-time Rolex 24 winner Timo Bernhard joins Romain Dumas, Tim George Jr., Spencer Pumpelly and 2000 Cup Series champion Bobby Labonte in the No. 71 Porsche GT3. The No. 67, fielded in cooperation with Flying Lizard Motorsports, includes three-time Rolex 24 winner Jorg Bergmeister with Pat Long, Seth Neiman and Johannes van Overbeek. Andy Lally, a two-time Rolex 24 winner, shares the No. 66 AXA Porsche with Ted Ballou, Kelly Collins, Patrick Flanagan and Wolf Henzler.

Stevenson Motorsports, runner-up for the GT championship the past two years, switches from Pontiac to Camaro and added a second car for 2010. Andrew Davis, Robin Liddell and Jan Magnussen co-drive the No. 57, with Mike Borkowski, Gunter Schaldach, Matt Bell and Brady Refenning in the No. 97.

SpeedSource -- 2008 Rolex 24 winners and two-time winners of the Daytona summer race -- brings a two-car lineup. Sylvain Tremblay, Nick Ham, Jonathan Bomarito and David Haskell are in the No. 70 Mazda RX-8, with Emil Assentato, Jeff Segal, Nick Longhi and Anthony Lazzaro in the No. 69 Mazda RX-8.

Dempsey Racing expands to two Mazda RX-8s for 2010. Popular racer/actor Patrick Dempsey co-drives the No. 40 with Joe Foster and Charles Espenlaub, while defending GT champion Leh Keen shares the No. 41 with James Gue and Don Kitch. Other contending Mazda RX-8s include a pair of Team Sahlen entries for Joe Sahlen with Joe, Wayne and Will Nonnamaker, plus the No. 30 entry for Jordan Taylor, Todd Lamb, Glenn Bocchino and Jade Buford.

The BMW M6 will make its second appearance in the Rolex 24. Continental Tire Sports Car Challenge standout Turner Motorsport steps up for its Rolex 24 debut with the No. 94 for Bill Auberlen, Boris Said, Joey Hand and Paul Della Lana. Rob Finlay, Max Hyatt, Thomas Merrill and Jeff Westphal share the No. 32 Corsa Team PR1 BMW.

Godstone Ranch Motorsports debuts the No. 07 Corvette for 1990 Rolex 24 winner Davy Jones, Paul Edwards, John McCutchen and motorcycle legend Scott Russell. Tony Dowe, who led TRG Jaguars to two overall victories and two additional class victories in the Rolex 24, will oversee the effort for Leighton Reese and Mike Baughman. Other GM entries include a Pontiac for Autohaus Motorsports and a Pontiac GTO and Corvette as part of a three cars for Matt Connolly Motorsports.

Sigalsport returns to the Rolex Series with a Ferrari 430 Challenge for IndyCar Series driver Roger Yasukawa, Gene Sigal, Rusty West and Fred Poordad. A second Ferrari has been entered by Wil Mar Racing.

Alex Job Racing has the No. 23 GT3 for Martin Ragginger, Jack Baldwin, Claudio Burtin, Dominik Farnbacher and Mitch Pagerey. Other Porsche teams include Miller Barrett Racing, JLowe Motorsports, Orbit Racing, Canada's Bullet Racing, Magnus Racing, Autometrics Motorsports and Matt Connolly Motorsports.

Practice for the Rolex 24 begins at 10 a.m. ET Thursday, with qualifying to set for 4:15 p.m. and night practice at 6:30 p.m. The weekend also includes the opening round of the Continental Tire Sports Car Challenge, with the Fresh From Florida 200 set for 1:45 p.m. Friday.

Complete coverage of the Rolex 24 will be available at www.grand-am.com.

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Rolex - The Highly Anticipated Weekend Draws Closer - PRLog (free press release)

Posted: 27 Jan 2010 10:06 PM PST

PR Log (Press Release) – Jan 28, 2010 – The much awaited event of the year for sports car racing enthusiasts, the highly-anticipated 48th Rolex 24 At Daytona is all set to make its way. Taking the age long tradition forward, Rolex is once again all geared up to promote excellence on the race course with the Rolex 24 At Daytona. Rolex has always withstood the virtues of exploration and adventure to promote brilliance by coming up with the innovative platforms which not only work wonders for the growth of the sportspersons but also help fans get a feel of the adrenaline rush. The Rolex 24 At Daytona helps bring forth the legends of car racing arena and helps them display their talents. Like every year this year too is going to be one super grand and a gala event. But apart from experiencing a high while swaying with the speed and witnessing racing legends driving their way to a successful series, there are many other bucket full of things that fans can engage in.
There are times when fans day dream to get a sneak peek into the lives of their favorite racers. The Rolex 24 At Daytona Weekend is giving fans a rare chance to meet and greet the kings of the race course. For, they can stroll through the Rolex Series Garage and see the teams working on the Hot Wheels they are going to race. Fans can get their hands on some of the latest collection of motorsports books, can buy posters and apparels like GRAND-AM T-shirts and Sweat shirts of their favorite racer from the vendor area. While they can get a view of the upcoming car models at the Continental Tire Sports Car Challenge garage, they can also take a walk of the circuit during practice session.
Fans can also bag a chance to revisit history at the Rolex 24 Heritage Exhibition by getting a closer look of the legendary cars and tour the display of sports car, stock car and motorcycle competitors that have secured a place in the history at Daytona. The Rolex 24 At Daytona is one event which is jam packed with opportunities like getting clicked with a Daytona Prototype and the Rolex 24 At Daytona trophy, earning an autograph of their star racers during a giant autograph session- Sprint FANZONE and can get a feel of the largest Ferris Wheel on the East Coast. For the fans who like to enjoy the race while munching on delicacies, they can treat themselves by digging in the Wine and Cheese party or can end the Rolex 24 with the lip smacking food from Uncle Robbie's breakfast. Fans can also head to their favorite viewing location to enjoy the event and see the victorious team tasting success with the last ceremonies. For a touch of luxury, fans can take up the VIP packages throughout the Rolex 24.
With all these opportunities banging, fans are in for a complete treat what with the acer interaction, delicious food and luxurious stay. Watch another chapter in the History of the Rolex 24 At Daytona being written with style.

About Melrose Jewelers
Melrose Jewelers is the nation's leading online retailer of Rolex wrist watches including mens watches and ladies luxury watches and its associates have, collectively, over 220 years of experience in importing, restoring, and retailing Rolex and other luxury watches. Melrose Jewelers was founded with one simple premise: Buying a Rolex or other luxury watch shouldn't be mysterious or complicated. Melrose Jewelers also employs a staff of top university-educated Trained Experts that provide customer service that extends from your initial sales call until years after you've received your purchase. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A.
Melrose Jewelers also hosts the Melrose Jewelers (MJ) Rolex Watch Blog. The MJ Rolex Watch Blog is the world's largest independent forum website about Rolex events and Rolex and other luxury watches in pop culture. With over 300 user-posted articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watch blog contains articles about Rolex watches owned by Danica Patrick, Matthew McConaughey, Eva Longoria Parker, Tobey Maguire, Lindsey Lohan, Eddie Murphy, Tom Selleck, Jennifer Garner, Donald Trump, Eva Longoria, Skepta, Jennifer Lopez, Lance Armstrong, John Mayer, Cameron Diaz, Justin Timberlake, Brad Pitt, Drew Barrymore, DJ Am, Tim Tebow, Colt McCoy, Jay-Z, Zara Phillips, Barack Obama, O.J. Simpson, Madonna, Ana Ivanovic, Jennifer Aniston, Tokio Hotel, Paris Hilton, Orlando Bloom, Tupac Shakur, Lily Allen, & Wiley. Blog postings on the MJ Rolex Watch Blog are submitted by independent Rolex enthusiasts and not by Melrose Jewelers

SOURCE;
Vanessa Puzio
Melrose Jewelers

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Study is mission to steam roll a bridge - News-Bulletin

Posted: 27 Jan 2010 09:01 PM PST

Study is mission to steam roll a bridge
Editor:
I am writing regarding the east-west corridor "study" being prepared by Dave Pennington and Associates through the Mid-Regional Council of Governments (MRCOG) by a request for proposal (RFP) and funding from the Village of Los Lunas. I am a member of the Citizens Advisory Committee (CAC).
Now, with some six months of observation, I am able to conclude that the endeavor is not an academic study, but rather a mission to steam roll a new Interstate 25 interchange, a some 300-feet-wide thoroughfare, and a sixlane bridge (wider than the current river crossing on N.M. 6) through the central part of our valley and through the El Cerro neighborhood, in particular, despite the many objections of members of the CAC.
Issues we on the CAC have raised include, but are not limited to:
1. Making the CAC an advisory board with input on the content of the agenda for each meeting and on the overall direction of the work being undertaken, instead of the oxymoron it currently is (neither a committee nor advisory, we are being treated as sheep to be herded and in an often less than respectful manner)
2. Including a no-build option in the analysis
3. Including a new I-25 interchange north of the current Los Lunas exit, with linkage to the West Mesa commercial areas and to N.M. 314, along with establishing a business loop around N.M. 6, west of N.M. 314, and making N.M. 6, west of 314 to just west of El Serape (or thereabout) a truly historic district enjoying pedestrian access and protection of the historic buildings, walls, and fences, therein
4. Improving current road infrastructure and traffic signal coordination and considering the placement of traffic circles at strategic locations
5. Respect for democratic principles, including not imposing decisions of the Village of Los Lunas on citizens and taxpayers of this county who live in the unincorporated areas, such as El Cerro and El Cerro de Tomé, without elected representation from such communities.
Currently, the steering committee overseeing the east-west corridor "study" is being run by Dave Pennington and Loretta Tollefson (of MRCOG), which is a conflict of interest that was not disclosed to the CAC, which is operating in the dark, without publication of the agenda, time, and place of its meetings, and is making decisions for an area of this county, under contract to the Village of Los Lunas, without representation or consent from our community, and, it appears, without proper legal authority.
We in El Cerro will not stand for this arrogance of unbridled power.

Teresa K.E. Smith de Cherif, M.D.
El Cerro

Attack was another act of war on the country
Editor:
In an earlier letter I speculated that we (this country) were at the threshold of a dynamic conflict with serious religious overtones.
In the arena of intellectual honesty and historical accuracy, it may be ridiculous to think otherwise.
The Christmas Day attack (not a random selection) was another act of war inspired by those who hate us. In a misguided devotion to political correctness, we have made ourselves more vulnerable to these religiously motivated attacks.
Misleading the people about the truth by using legalese and courtroom careful language doesn't help. The terrorist on Northwest flight 253 is not a "suspect." His act of violence against innocent passengers is not "alleged."
As in the case of the Fort Hood massacre, this was not a civil criminal act. It was, like 9-11, an act of religious war. The illusion that such perpetrations are some how "isolated" or acts by singular deranged individuals is ludicrous. These are highly organized, well financed, well trained religious zealots titillated with promises of divine reward.
The repeated illumination and over stated respect of Islam by our president in hand with his redundant marginalization of Judeo/ Christian principles have whetted the appetite of Islamic extremists. His apologetic, appeasing attempts to make the world like us are turning out to be fodder in the trough of hatred and violence.
I think he has not restored respect for America, but has yielded to international intimidation and knowingly caused us to become a laughing stock. Our national strength is being swapped for a random place in the coming "one world order."
Continuing efforts to diminish the constitutional character and foundational Christian beliefs of this great nation will, in my opinion, lead to a painful collapse. Only a recall of Godliness and revival in men's hearts likened to the spirit of our founding fathers will slow the process. It is up to those who understand the truth to make the difference.

Howard Stansell
Los Lunas

United States is losing the energy battle
Editor:
There have been very excellent letters printed here to support the reality of global warming. I would like to point out to those who fail to be convinced, that population growth demands the need to pursue the very same policies that global warming advocates favor.
If you believe in the future of the United States as a world leader, you had better listen up. We are loosing the energy battle.
The world population in 1950 stood at 2.5 billion, and is currently at 6.7 billion. In a mere 30 years, it will rise to nine billion. It is increasingly a population which demands a more energy consumptive life.
Although only 5 percent of the world population, the USA uses 25 percent of the energy in the world. However, the developing world is rapidly catching up. Forty percent of the world population resides in India and China, the most rapidly industrializing nations.
The middle class in India has as many people as the entire population of the United States. Consider that the currently existing populations of these countries modernize to the point that they consume energy as we do. That would require that we have 225 times more available than we do right now, although more probably it would be an exponentially higher number. Imagine this problem over the next 30 years as the world population increases by a third.
Right now, we rely on nonrenewable resources such as oil, gas and coal to provide us with our standard of living, but the competition over these resources will accelerate astronomically in the coming years. Other countries need more and more energy for their factories and the rising living standards of their people.
Countries that will be world leaders are grasping this fact. Bill Gross runs the eSolar Company and has been seeking a loan for a 92 megawatt project here in New Mexico. Recently, he noted that in the time it took him to get through step one of the application process, China had signed, approved and started construction on the same project, but 20 times larger.
China is clearly positioning itself to be the energy leader of the future. Sure, we have a bit of oil, coal and gas left in this county, but it is owned by companies who have no obligation to sell it to us here at any reasonable cost when it can fetch so much more on the open market. And it will run out.
"Drill, Baby, Drill" is naive at best. It is the countries who have gotten ahead of the coming energy disaster who will rule the world. That, at present, would be China, who, with its autocratic capitalism, has the political will to do so.
Loving runaway growth- and profits as they do, they are removing their dependency on oil, gas and coal purposefully.
So, maybe you are not convinced by the science behind the climate being destroyed, but you might consider how your home is heated or your workplace is sustained.
Will that energy be expensive Chinese megawatts or dwindling American coal? Companies will charge whatever the market will bear. Scarcity will drive the price.
We will only assure American leadership if we aggressively pursue our own green energy immediately and become part of the global solution. Even tiny Denmark has outstripped us in producing wind turbines.
We are not pulling our weight in the energy battle, and along with a disastrous dependence on failing resources, we are losing our authority and independence.

Hanna Van Arnim
Los Lunas

EnduroCross, EXPO appreciate help
Editor:
A million thanks to all who made the first annual Valencia County Community EXPO EndurCross such a resounding success. The event was held on Saturday, Jan. 2.
The air was filled with flying motorcycles as 43 riders and more than 450 spectators enjoyed the day of racing, stunts and demonstrations of athletic skill.
Special thanks to the following generous sponsors and donors without whom the EnduroCross would not have been possible.
Tim Cummins, of Los Morros Investment Group, for the use of their land; Los Lunas Motorsports; Moto Army for the awesome freestyle show; Bryan Lowery, Jeremy Pohl, John Paul Rumschlag, Travis Porter and the Short Bus Riders Race Team for giving up their weekends to help build the track; Hawks Dirty Work, Powell Construction, Geomy Pohl Concrete Contractors; Robert Otero Construction, the Village of Los Lunas police department, fire department, parks and recreation, open space and Adolf Lopez; High Velocity Cycles, New Mexico Off Road League, Cycle Gear, Carol's Photos, Danny and Vickie Powell, co-chairs of the EnduroCross, and all the many volunteers and spectators that enjoyed the day.
Proceeds will be used toward the 2010 Community Expo in August.

Eileen Cosper
President
Valencia County Community Expo Board

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Scorsese and friends race to save film classics from destruction - CNN

Posted: 27 Jan 2010 02:42 PM PST

London, England (CNN) -- They don't wear masks or capes, but the filmmakers behind the World Cinema Foundation are arguably the superheroes of film.

Led by Martin Scorsese, these celluloid crusaders are racing to save some of cinema's masterpieces from the ravages of time.

We are trying to fight "for the existence of a memory," Brazilian filmmaker and foundation member, Walter Salles told CNN.

"That is, at the end of the day, what we are preserving -- it's our collective memory," said the director who known for his 2004 adaptation of Che Guevara's journals, "The Motorcycle Diaries."

Salles is one of a band of a dozen or so noted international directors compelled to join forces with the "Mean Streets" director in his push to preserve films. Others include Guillermo del Toro, Wong Kar-Wai, Stephen Frears, and Elia Suleiman.

Salles is currently restoring "Limite," a black and white film from 1931 that he said "shows a Brazil that doesn't exist anymore."

"Limite" is one of a handful of films the World Cinema Foundation has rescued since Scorsese launched the organization nearly three years ago.

It is Scorsese's passion for cinema that fuels the foundation, says Salles, who describes the filmmaker as a "renaissance man of cinema" and a "cinephile above all cinephiles."

Scorsese, a tireless champion of film preservation, introduced the foundation at the Cannes Film Festival in 2007 amid great fanfare.

Since then, the organization has been hard at work rescuing neglected films from various corners of the world.

South Korea's "The Housemaid," Turkish film "Dry Summer" and "Transes" from Morocco are a few of the cinema classics from across the globe that have been restored by the foundation.

"Film preservation is always an uphill battle. There's never enough time," Scorsese said at Cannes last year.

"One has to think of history in the past 3,000 years, how much literature was lost. So, whatever we can do now, we're going to save something."

Unlike The Film Foundation, which Scorsese started two decades ago to preserve American film heritage, the World Cinema Foundation's focus is on international archives.

Its purpose is to provide help to countries where there are concerns that are larger and more pressing than the restoration and preservation of films, Kent Jones, executive director of the foundation, told CNN.

Or to put it more simply, he said, the aim is "to get help where help is really needed."

In the digital age, film preservation has come a long way.

"Even 10 years ago you couldn't do the kinds of things you can do now," Jones said. "You can take images and basically rebuild them from very compromised material.

"That just wasn't true before." But, he added, it's still a painstaking process.

Martin Scorsese, U.S.

Fatih Akin, Germany / Turkey

Souleymane Cisse, Mali

Guillermo Del Toro, Mexico

Stephen Frears, UK

Alejandro Gonzalez Inarritu, Mexico

Wong Kar-Wai, China

Abbas Kiarostami, Iran

Deepa Mehta, India

Ermanno Olmi, Italy

Raoul Peck, Haiti

Christi Puiu, Romania

Walter Salles, Brazil

Abderrahmane Sissako, Mauritania

Elia Suleiman, Palestinian Territories

Bertrand Tavernier, France

Wim Wenders, Germany

Tian Zhuangzhuang, China

The actual restoration process is just one of the challenges the organization faces; getting these films in front of audiences is another.

Given a movie-going public that, judging by the box office, is enamored with films like James Cameron's technologically advanced 3D "Avatar" -- films that look to the future of movie making rather than its past -- the latter may prove a harder task.

But Scorsese and company realize the importance of raising awareness around the films they save.

Beyond restoration and preservation, the World Cinema Foundation is committed to making sure their refurbished movies get seen, Jones said.

To that end, Scorsese revealed at Cannes last year two new distribution partnerships, including one that allows four of the films restored by the foundation to be viewed for free via online movie theater The Auteurs.

The foundation's role, Jones told CNN, is really "to create awareness and build up the presence of these films and filmmakers."

After all, it is these neglected films that remind us of how we lived in a specific period of time, according to Salles, and by saving them, history is being preserved.

That, he added, is "a very powerful tool, for the new generations or next generations, to understand where we come from, who we are and where we're going to."

For more on film preservation, watch The Screening Room on CNN at the following times: Wednesday 27 January: 0930, 1730, Saturday 30 January: 0930, 1800, 2130, Sunday 31 January: 0630, 1830, Monday 1 February: 0400 (all times GMT)

Lidz-Ama Appiah and Katie Walmsley contributed to this report.

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